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With much of marketing now virtual thanks to social media, PPC ads, and other online advertising options, many people wonder if direct marketing is viable. However, it does remain a powerful form of reaching out to customers, so direct marketing shouldn’t be pushed aside in favor of other options. If you haven’t used direct marketing in your campaign, understanding the basics of what it is and why it can help you grow your customer base will help you see exactly why it needs to be a part of your advertising plan.

The most successful businesses know that scatter-shot marketing is rarely effective. While the idea of getting your brand name or products in front of as many people as possible sounds like the best approach, many of those people may actually have no need of your products or services. Marketing to them is a waste of time and resources. This is why sending direct marketing mailers to everyone in a neighborhood, city, or even state is rarely worth the cost.

No matter how accurate a mailing list is, a percentage of inaccuracies is inevitable. So when a list broker claims that a list is updated every 30 days, what does that really mean? How do deceased records stay in a database for years? Is income range on-point? Why is the list not 100% deliverable? These questions are valid and could be a concern for many mailers. The actuality is that no mailing list is completely flawless, and there are several reasons for inaccuracies.

It can be challenging to find the right source for your data and media marketing campaigns. While there are many data providers, how many of those names actual transition from a name on a list to an actual customer?

Every marketer desires to have a higher response rate with all of their marketing efforts, especially with direct marketing. In order to have profitable results, it must be executed the right way.

Building a new customer list through email takes work. However, when it’s done with the right techniques, your efforts will really pay off in the long run. It's important to remember, your mailing list is the lifeblood of your company.

Sure, direct-mail marketing can be a little costly. However, a viable campaign can easily and quickly offset the costs, as well as boost business profits. Here are 10 effective direct mail marketing tips that can benefit you as you plan a lucrative marketing campaign.

Global leaders worldwide reveal that small business email lists for sale are a great way to drive traffic, generate sales, and nurture leads. And when you look at the statistics, you know why. According to reports, on average, email yields a 4400% ROI of every dollar spent on email marketing

Much like the sails of a ship capture blowing winds and propel the vessel through fickle waters, a viable piece of direct mail can propel a marketing campaign for your own business to achieve lucrative direct mail marketing.

Remember the last time you received an unsolicited marketing email or a digital ad through your social media chat? Like most people, you did one of three things: You responded, deleted or blocked.