Email Marketing & Strategy

kIf you’ve ever wished you could know exactly who you’re marketing to—not just a vague “audience,” but real people with real traits, interests, incomes, lifestyles, all of it—Amerilist’ new best friend.

Alright, let’s be honest for a second—there’s nothing more frustrating than paying for printing, postage, design… only to have half your mail pieces come back as undeliverable or just disappear into the postal abyss.

Alright, so your aim is to reach businesses—real businesses, not outdated listings or companies that shut down three years ago (yep, we’ve all been burned by bad data).

So here’s the thing about marketing: you can have the best offer, the smartest copy, the prettiest design… but if your data is trash, the whole thing falls apart.

In today’s digital-first marketing world, having an up-to-date, multi-channel contact database isn’t a luxury, it’s a necessity.

Every day, over 11,000 Americans turn 65. For Medicare marketers, these "Age-In" prospects represent one of the most lucrative and time-sensitive opportunities in the health insurance space. With the right strategy, timing, and message, you can reach these individuals before your competitors do, and convert them into loyal policyholders.

If you have ever wondered whether purchasing an email list is truly worth it or figuring out if you are getting the real deal, you are not alone.

The most successful businesses know that scatter-shot marketing is rarely effective. While the idea of getting your brand name or products in front of as many people as possible sounds like the best approach, many of those people may actually have no need of your products or services. Marketing to them is a waste of time and resources. This is why sending direct marketing mailers to everyone in a neighborhood, city, or even state is rarely worth the cost.

When business owners are constantly trying to improve their business efforts, email marketing remains a powerful tool with the highest ROIs. However, to harness the power of this tool, it is essential to choose the right instrument or, as we call it, software.

Bizjournals states that there are more than 32.5 million total businesses in the United States.