Explore Our Blog

The growth of the internet has opened doors to many exciting opportunities for businesses at large. Online data collection has necessary implications for response rate, produced data quality, and practices. The earliest form of offline data collection included- self-completion questionnaires, and face to face interviews etc.

Who does not want to buy things at a cheaper rate, right? Being a human, we all want that, but is it a great idea to buy cheap mailing lists also? Well, it might seem like one as it will cut the costs, but it does not ensure an increase in your return on investment. One might wonder why their ROI is not boosting even after putting in sales and marketing efforts. The real problem lies in the mailing list that you bought for a cheap price. The list that you purchased might have outdated contacts and data; the main reason why it was sold for so cheap.

Businesses all over the world have realized the importance of a highly sophisticated mailing solution. Communication is essential when it comes to converting prospects into customers. A verified mailing list allows you to strike the right type of conversation with your target audience. We recommend that you buy a consumer email list to reach out to your target audience and see the difference for yourself. You will notice a significant increase in the number of sales daily, which will boost your employees' enthusiasm.

Customer modeling or look-alike modeling is a reasonably new method of focusing your data for a direct marketing campaign. Essentially, you create your ideal customer profile based on the data you have on your current customers. You then compare this profile or model to potential customers. Those who are very similar to the model are good prospects for potential customers to focus your marketing on them.

With much of marketing now virtual thanks to social media, PPC ads, and other online advertising options, many people wonder if direct marketing is viable. However, it does remain a powerful form of reaching out to customers, so direct marketing shouldn’t be pushed aside in favor of other options. If you haven’t used direct marketing in your campaign, understanding the basics of what it is and why it can help you grow your customer base will help you see exactly why it needs to be a part of your advertising plan.

The most successful businesses know that scatter-shot marketing is rarely effective. While the idea of getting your brand name or products in front of as many people as possible sounds like the best approach, many of those people may actually have no need of your products or services. Marketing to them is a waste of time and resources. This is why sending direct marketing mailers to everyone in a neighborhood, city, or even state is rarely worth the cost.

No matter how accurate a mailing list is, a percentage of inaccuracies is inevitable. So when a list broker claims that a list is updated every 30 days, what does that really mean? How do deceased records stay in a database for years? Is income range on-point? Why is the list not 100% deliverable? These questions are valid and could be a concern for many mailers. The actuality is that no mailing list is completely flawless, and there are several reasons for inaccuracies.

It can be challenging to find the right source for your data and media marketing campaigns. While there are many data providers, how many of those names actual transition from a name on a list to an actual customer?

Every marketer desires to have a higher response rate with all of their marketing efforts, especially with direct marketing. In order to have profitable results, it must be executed the right way.

Building a new customer list through email takes work. However, when it’s done with the right techniques, your efforts will really pay off in the long run. It's important to remember, your mailing list is the lifeblood of your company.