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Why does it seem like some marketing campaigns do exceptionally well while others seem to fall by the wayside? For one, you need a well-targeted email list. As a result, you’re more likely to experience higher open and response rates

Why aren’t your subscribers opening your promotional emails?

In this world of fierce competition, businesses have to keep growing and expanding their customer base in order to stay profitable and relevant. While it may seem simple, it's not easy to keep your current customer base intact while adding more and more new clients.

Gone are the days when the only way of communication was word-of-mouth. Gone are the days when the only medium of script was written on paper.

If you’re in direct marketing or want to start a direct marketing campaign, one of the first things you’ll need is a list of people to reach out to. This can be physical addresses, email addresses, or phone numbers, depending on what kind of campaign you’re working on.

Despite all the attention digital marketing gets, print marketing is still an excellent way to reach your consumers. Traditional print marketing campaigns, such as direct mail marketing campaigns, can and do have an impact on consumer behavior when they are well executed.However, successful print marketing campaigns are all about maximizing your return on investment (ROI)

With the rise of smarter tracking pixels and integration of data from multiple customer touch-points, businesses can easily ‘mine’ sensitive buyer information and reach out to leads without their consent.