So here’s the thing—you might have this huge, beautiful database of customers or prospects, but… no email addresses. Which is kind of like having a party guest list with no phone numbers.
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OAlright—so here’s one of those things nobody loves dealing with, but every responsible marketer has to: opt-outs.
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Okay, so here’s something nobody really talks about in marketing, but… we all know it’s important:You absolutely don’t want to send mail to someone who has passed away.
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If you’ve ever wished you could know exactly who you’re marketing to—not just a vague “audience,” but real people with real traits, interests, incomes, lifestyles, all of it—Amerilist’ new best friend.
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Alright, let’s be honest for a second—there’s nothing more frustrating than paying for printing, postage, design… only to have half your mail pieces come back as undeliverable or just disappear into the postal abyss.
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Alright, so your aim is to reach businesses—real businesses, not outdated listings or companies that shut down three years ago (yep, we’ve all been burned by bad data).
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So here’s the thing about marketing: you can have the best offer, the smartest copy, the prettiest design… but if your data is trash, the whole thing falls apart.
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In today’s digital-first marketing world, having an up-to-date, multi-channel contact database isn’t a luxury, it’s a necessity.
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Every day, over 11,000 Americans turn 65. For Medicare marketers, these "Age-In" prospects represent one of the most lucrative and time-sensitive opportunities in the health insurance space. With the right strategy, timing, and message, you can reach these individuals before your competitors do, and convert them into loyal policyholders.
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If you have ever wondered whether purchasing an email list is truly worth it or figuring out if you are getting the real deal, you are not alone.
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