Direct Marketing

Consumer-facing businesses are always on the lookout for new customers and direct marketing is one of the most potent ways to find and interact with the most relevant set of customers.

People have been predicting the demise of paper for almost four decades now, claiming paper is no longer relevant or needed in a digital world.Yet, despite the meteoricrise of digital communications and the countless organizations that have gone paperless in recent years, human nature continues to prove the paper-adverse pundits didn’t get it exactly right. And the latest proof that paper is still relevant is the resurgence of direct mail.

On Thursday, December 15, 2016, the Postal Regulatory Commission (PRC) issued its order in the USPS Special Service Price filing from October 12, 2016. In the order, the PRC approved the Postal Service’s planned price adjustments relating to Special Services. In addition, the PRC approved an errata filed on December 6, 2016 involving a small price reduction. Both take effect on January 22, 2017, as planned. However, the PRC denied the Postal Service’s proposed Collect on Delivery classification change.

The United States Post Office approved a price change, effective on August 29th, 2021, that will affect all mail classes and special services.

In a physically disconnected world like today, one never knows what can catch people's attention and become a trend. Take this for example-Who would have thought a simple piece of mask could have ever become a part of fashion.

We know the world is pacing towards digitalization in 2021. With ever-rising popular media platforms to encourage Gen Z and the millennials to accept contactless connections as the new normal, the day when direct mail marketing will be extinct is far yet to come.

With much of marketing now virtual thanks to social media, PPC ads, and other online advertising options, many people wonder if direct marketing is viable. However, it does remain a powerful form of reaching out to customers, so direct marketing shouldn’t be pushed aside in favor of other options. If you haven’t used direct marketing in your campaign, understanding the basics of what it is and why it can help you grow your customer base will help you see exactly why it needs to be a part of your advertising plan.

Sure, direct-mail marketing can be a little costly. However, a viable campaign can easily and quickly offset the costs, as well as boost business profits. Here are 10 effective direct mail marketing tips that can benefit you as you plan a lucrative marketing campaign.

Remember the last time you received an unsolicited marketing email or a digital ad through your social media chat? Like most people, you did one of three things: You responded, deleted or blocked.

Direct mail is here to stay. It is still one of the most effective marketing methods. Granted, the Internet can be a highly lucrative marketing strategy, especially with SEO, SEM, PPC, etc.