Direct Marketing

When you think of a Fortune 500 company’s marketing strategy—you think about digital marketing. Like Google, which is among one of the largest companies globally with a market capitalization of 373 billion USD.

Direct-mail marketing can be quite expensive when it’s not handled with care. When it comes to any kind of marketing, if you want to keep costs down and receive a good return on your investment, do it right the first time.

Again, your database gives crucial insights into a person’s buying behavior. Look for patterns in customer activity and buying behavior, and craft targeted messages that move customers to respond in ways that keep them active, loyal, and engaged.

With Baby Boomers on the rise, it is expected that there will be a significant increase of those requiring Medicare insurance, as well as supplemental insurance for the near future.

None of us can deny that our culture operates on the “bigger is better” mentality, the allure of fast-moving entertainment, and the immediacy of electronic communication. But you might be surprised to learn that according to the Direct Marketing Association (DMA), mail is a forerunner in the competition to win over potential customers. Mail boasts an average response rate of 4.4% in comparison to display ads at 0.04% and paid searches at 0.22%.