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With Baby Boomers on the rise, it is expected that there will be a significant increase of those requiring Medicare insurance, as well as supplemental insurance for the near future.

None of us can deny that our culture operates on the “bigger is better” mentality, the allure of fast-moving entertainment, and the immediacy of electronic communication. But you might be surprised to learn that according to the Direct Marketing Association (DMA), mail is a forerunner in the competition to win over potential customers. Mail boasts an average response rate of 4.4% in comparison to display ads at 0.04% and paid searches at 0.22%.