Are you planning to launch an email drip marketing campaign in the near future? If so, you’re heading on the right direction. Drip marketing should be on every marketer’s marketing plan. This is one of the most effective ways of delivering value to your leads or subscribers, and prove you are a reliable and trusted source in your field.
However, drip marketing can be quite a challenge because it requires a systematic way of creating content, like writing a series of engaging emails, and assembling them in chronological order.
It’s actually not difficult to launch a successful campaign. For example, you can write six emails to a lead or prospect and prepare him/her to become a client. Easier said than done? That’s why our marketing team at AmeriList has laid out a few helpful tips on launching a successful drip marketing campaign. Here’s what your first 3 emails should entail:
First Step: Create content to transform leads into sales. You can achieve this by maintaining an up-to-date blog. This is perfect if you have limited time to create extra content for setting up each drip campaign.
Email #1: Create relevant emails. In your drip campaign, the first email should be a simple introduction of who you are, delivered with individuality and personality. You do not want your emails to feel automated at all.
To each individual lead, emails should feel as if they were singled out from everyone else. Have you ever received an email that seemed as though it was written exclusively for you? Mirror this, and you’re bound to receive a higher open rate.
Email #2: The second email should start a conversation about how you found success within your endeavor. Don’t be afraid to share. People love to hear success stories about how people overcome conflict. Stories like these are more engaging to readers. For example, a company that specializes in debt management can share a success story about how their products and services help clients pay off debt, so they can enjoy a debt-free retirement.
Email #3: The third email should be a FREE offer. Your offer could be a free ebook, webinar, free tools, a list of free images to download, etc. This type of content is always useful. In a subconscious manner, it should feature your platform or service as well. In other words, always tie in your product and service offerings discreetly with a strong call-to-action.
Drip marketing is an effective marketing tool to use because it triggers higher engagement. When executed properly, you can boost your chances of receiving a greater response than your traditional email campaigns.