Okay, so here’s something nobody really talks about in marketing, but… we all know it’s important:
You absolutely don’t want to send mail to someone who has passed away.
It feels insensitive, it upsets families, and, honestly, it reflects poorly on your brand. Nothing kills a campaign faster than a reminder that your data is outdated or unmanaged.
That’s where Amerilist’s deceased screening (sometimes called deceased suppression) comes in. Think of it as a “do not contact the deceased” filter—basically a respectful safeguard that keeps your outreach clean, current, and human.
Imagine someone checking their mailbox—maybe still grieving—and they open a letter addressed to someone who’s no longer here.
It stings. And it’s a moment the family will remember.
A deceased do not contact list helps prevent exactly that.
We scrub your database, flag the individuals who’ve passed away, and remove them before any marketing goes out. It’s respectful, it’s efficient, and it saves you both emotional and financial costs.
Amerilist’s system pulls from:
…and we update it all regularly. This isn’t guesswork—it’s reliable, high-quality mortality screening.
(aka: “How we keep your brand from looking out of touch.”)
When you send us your list, we:
Most businesses see suppression rates between 1% and 6%, depending on region and age demographics.
It may sound small, but those few percent:
And if you’re doing high-volume mailings?
Those few percent matter a lot.
Just a quick list (not fancy, just real-world useful):
Plus, our DP team (they’re friendly, by the way) can walk you through anything complicated.
Whether you keep:
…we can integrate deceased suppression into your workflow.
This isn’t limited to one channel—mortality suppression is a must for all marketing communications.
We take this seriously. Losing someone is already difficult—your marketing shouldn’t make it harder.
Amerilist’s deceased data suppression:
It’s not just a technical process—it’s a dignity process.
Whether you’re running direct mail campaigns, email outreach, fundraising appeals, subscription renewals—anything at all—deceased suppression should be part of your workflow.
Call our Data Specialists today at 1-800-457-2899 or email info@amerilist.com
We’ll help you update your lists, clean your data, and protect your brand’s reputation—while also respecting the families behind every record.