Amerilist Do-Not-Mail Suppression – Stop Mailing People Who Don’t Want Mail (and Save Money Doing It)

Alright—so here’s one of those things nobody loves dealing with, but every responsible marketer has to: opt-outs.

 

People who basically say, “Hey, please don’t send me stuff anymore.” And honestly? You should respect that. Not just because it’s the right thing to do, but because continuing to mail them is like pouring money directly into a shredder.

 

Amerilist’s Do Not Mail Suppression helps you clean your list by filtering out people who’ve opted out through the Direct Marketing Association (DMA)—the folks who maintain the official “please stop mailing me” records.

 

If you’ve ever wondered how to get your hands on the federal do-not-mail list, or where to find the Direct Marketing Association phone number, or even whether this stuff really matters—yeah, it matters. A lot.

Avoid Mailing to Uninterested Recipients—Seriously, Stop Wasting Money

Think about it: 

 

Every mail piece costs you printing, paper, postage, time… and sending it to someone who already said “no thanks” is just, well, unnecessary.

 

That’s why smart marketers screen their lists against the DMA Do-Not-Mail Database before sending anything out.

What Is the DMA Do-Not-Mail List, and Why Should You Care?

The Direct Marketing Association (DMA)—also known as the ANA now—keeps official records of consumers who’ve chosen to opt out of direct mail.

 

These are people who said: 

 

“I don’t want catalogs, postcards, offers, fundraising appeals, coupons… none of it.”

 

And no, this is not the same as the national do-not-call registry (which is for telemarketing).

 

Different list, different rules, different purpose.

 

But a similar idea: 

 

respect their wishes → improve your marketing → avoid complaints → save money.

 

And that’s exactly what our Do-Not-Mail Suppression service helps you do.

What Amerilist Does During Do-Not-Mail Suppression

When we run your list through the DMA’s opt-out file, we:

• Match consumer records against the official do-not-mail list
• Remove or flag opt-outs (your choice)
• Return a clean, ready-to-mail file
• Reduce waste from uninterested or unresponsive recipients
• Help you stay compliant with direct marketing best practices

Depending on your list’s age and accuracy, match rates vary—but even a small percentage removed can mean huge savings in postage.

Why You’ll Love Using Do-Not-Mail Suppression

Just a quick rundown:

• Save money on printing
• Save money on postage
• Reach only people who actually want mail
• Avoid angry emails, calls, complaints, bad and reviews
• Keep your brand image squeaky clean
• Reduce opt-outs and unsubscribes in the long run

And, honestly? 

 

It just feels better knowing your campaign isn’t annoying someone who clearly opted out.

But What About Do-Not-Call? (DNC Registry, Federal Do Not Call List, etc.)

Common confusion alert:

• Do Not Call Registry = telemarketing calls
• Do Not Mail Database = physical direct mail

Different rules. Different suppression processes. 

 

Amerilist can help with both, but this page focuses on mail suppression specifically.

Need Help Opting Out Lists or Cleaning Up Large Databases?

Whether you're dealing with:

• direct mail marketing lists
• consumer lists
• cell phone databases
• prospect files
• customer CRM exports
• old mailing lists from five years ago that desperately need cleaning

…our suppression tools remove the junk and leave you with only the people worth mailing to.

Ready to Clean Your List and Cut Costs?

Just call Amerilist at 1-800-457-2899 or email info@amerilist.com

 

Tell us you need Do Not Mail Suppression, and we’ll take care of everything—including matching your file, cleaning it, flagging opt-outs, and prepping it for your next campaign.

 

No hassles. No bad impressions. No wasted postage.