Direct-mail marketing can be quite expensive when it’s not handled with care. When it comes to any kind of marketing, if you want to keep costs down and receive a good return on your investment, do it right the first time. Here are a few tips every marketer should consider when planning a successful direct-mail marketing campaign.
Know your audience.
This states the obvious. But, you will be surprised, there are people who aren’t familiar with the people to whom they are selling. Before you invest any money on marketing, make sure you know exactly who you’re marketing to; otherwise, you’ll be wasting valuable time and money.
Don’t just choose any direct mail list.
There are two ways of obtaining quality mailing list leads. You have to either find your own list from scratch—which is very tedious and time-consuming, or invest in a ready-to-mail list. At AmeriList, our consumer and business mailing lists are targeted. So, when you’re mailing a good product or service offering—you’re mailing to people who are already interested in what your business has to offer. You can expect good results.
Use a good commercial printing company.
If you want to captivate your audience with your direct marketing mailers, you will definitely want to use a commercial printing company and not a retail store printer. There is a major difference in the print quality—it just never comes out quite right. Think of commercial print as publishing quality. Retail print is good for printing basic training manuals and business cards, where commercial print is ideal for print collateral (brochures, sales sheets, postcards, etc.).
AmeriList provides a variety of commercial printing services with the superior color quality for all your direct marketing needs. We even offer fulfillment and lettershop services.
Avoid DIY mail - allow your printer to handle the mailing.
Building a successful marketing campaign requires a significant amount of time and effort. Mailing and distribution require a lot of time, especially if you have thousands of pieces to mail out. Although it may seem like you’re saving your company money by handling your own distribution, in reality, it’s costing you more in the long run. At AmeriList, we not only print direct mail pieces, we will mail out your direct mailers through our bulk mailing services.
Make sure your design is impeccable.
When it comes to creativity—you should go all out. Just make sure to follow the basic design rules. If you want your message to stand out from the rest, hire a professional graphic designer who understands your vision. Our multi-talented team also provides graphic design services that will put your brand in the forefront.
To learn more about how we can help take your direct mail campaign to the next level, give us a call today at: 1.800.457.2899.