TicketTrend™ Buyers is a high-response marketing database of engaged consumers who have recently purchased tickets to live events across a wide range of categories. From concerts, theatre, and sporting events to cruises, food festivals, and exclusive galas, these individuals prioritize experiences and are willing to spend on entertainment that creates lasting memories. This audience spans diverse demographics and includes passionate fans of music genres like rock, hip-hop, EDM, country, jazz, and classical, as well as attendees of Broadway musicals, children’s theater, and cultural events. Many are repeat buyers who travel for performances, purchase premium seats, or buy multiple tickets per transaction, making them ideal prospects for ticket sellers, travel partners, merchandise brands, and VIP experience providers.
The TicketTrend™ Buyers file is built using verified transactional data sourced from ticketing platforms, entertainment affiliates, venue partners, and lifestyle retailers. Purchase activity is modeled with recency, frequency, and monetary (RFM) indicators to identify active, high-value buyers across event types and ticket tiers. Additional data inputs include opt-in email activity, travel booking behavior, and digital engagement tied to entertainment categories. Our compilation team processes the entire database against the National Change of Address (NCOA) file monthly. The list is also CASS certified to ensure further accuracy.
This audience is ideal for promoting concert tours, theatrical productions, sports packages, cruise and travel bundles, and entertainment-focused credit card reward programs. Marketers can also engage them with merchandise offers, ticket presales, event parking, dinner/show packages, and luxury or VIP upgrades.