Description Summary

Birds aren’t the only ones flying south for the winter! There are many U.S. citizens who have two places of residence and go back and forth between them during specific seasons. These consumers are eligible for many types of offers and promotion since they are traveling to more than one residence. There is a large population on the east coast, particularly, who move from NY to Florida during the winter time. This popular demographic in any area of the U.S. can be carefully segmented to target exactly who you’re looking to market to. Don’t miss out on this valuable group of consumers who are likely to be great candidates for a variety of offers!

Popular Selects:

  • Age
  • Gender
  • Geography
  • Ethnicity
  • Income
  • Net Worth
  • Dwelling Type(s)
  • Number of Residences
  • Marital Status
  • Presence of Children
  • Hobbies & Interests
  • Buying Habits
  • Type of Vehicle
  • Airline Travel

How Our Data Is Compiled

Our Snowbirds / Seasonal Residents Mailing List is derived from a multitude of public and proprietary feeds both online and offline including: surveys, self-reported individuals, and previous memberships/ purchase history. When you use our data, you are guaranteed accuracy and deliverability. Our compilation team processes the entire database against the National Change of Address (NCOA) file monthly. The list is also CASS certified to ensure further accuracy.

Consider The Facts:

  • The majority of snowbirds are between the ages of 50 and 69. This generation is known to be very active and they tend to be wealthy, well-educated and adept to the snowbird lifestyle very well.
  • In Texas, snowbirds go by a different name: "winter Texans"
  • Thousands of snowbirds head to Florida, Arizona and Texas every year. Las Vegas, Hawaii, California and Costa Rica are also some of the most desired snowbird destinations.

Recommended Usage

This mailing list is recommended for various offers and promotions, such as any type of transportation, flights, trains, cruises, automobiles, RVs, motorcycles, pool companies, home furnishings and decor, retail, sports equipment, entertainment, and much more.

  • Total Universe
  • Base Rate
  • Market Type
    U.S. Consumer
  • List Channels
    Postal, Email & Telemarketing
  • Source
    Compiled, Self-Reported
  • Update Cycle
  • Minimum Order
    Quantity: 5,000
    Price: $325.00
  • Net Name
    Floor: 85%
    Minimum Quantity: 25,000
    Run Charges: $10.00 / M
  • Exchanges
    Please Inquire
  • Reuse
    Please Inquire
  • Sample Mail Piece Required
    Please Inquire
  • Cancellation Charges
    Please Inquire
  • Commission
    20% commission will be paid to registered agencies and brokers. Volume discounts are available.