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Description Summary

Tap into one of the most responsive senior audiences in direct marketing. The SilverCircle Responders Database features a meticulously curated list of active, value driven consumers, primarily aged 65 and older, who have consistently responded to direct mail campaigns across a wide range of categories. These are seasoned buyers who consistently respond to offers across key categories such as health and wellness, insurance, charitable causes, home services, and senior lifestyle products. They value quality, trust established brands and are motivated by meaningful offers that align with their needs. Whether you’re promoting Medicare solutions, mobility aids, financial services, or nonprofit initiatives, the SilverCircle Responders Database offers a proven path to reach older Americans who are ready to act.

How Our Data Is Compiled

The SilverCircle Responders Database is built using a carefully curated mix of sources, including self-reported surveys, mail-order purchase activity, direct mail responders, and subscribers to senior-targeted magazines and publications. This multi-sourced approach ensures broad coverage of the senior market across various interest and product categories. All records are routinely verified and updated through NCOA (National Change of Address) and CASS processing, and the file is backed by a 95% deliverability accuracy guarantee, providing marketers with a trusted and campaign ready data asset.

Consider The Facts

  • Nearly 80% of seniors check their mail daily, and over 65% have made a purchase or donation as a result of receiving a direct mail offer.
  • 72% of seniors prefer direct mail over digital communication when receiving offers from brands.

Recommended Usage

The SilverCircle Responders Database is an excellent resource for marketers looking to connect with a mature, responsive audience. Ideal for promoting a wide range of products and services, this file is well-suited for companies in industries such as health and wellness, Medicare and supplemental insurance, mobility and medical equipment, home services, financial planning, subscription-based services, and charitable organizations.

Popular Selections:

  • Age
  • Gender
  • Geography
  • Email
  • Homeowner Status
  • Income
  • DOB
  • Cell Phone
  • Net Worth
  • Buying Habits
  • Lifestyle Interests
  • Martial Status
  • Total Universe
    8,561,474
  • Base Rate
    $85.00/M
  • Market Type
    U.S. Consumer
  • List Channels
    Postal, Email & Telemarketing
  • Source
    Online & Offline Self-Reported Survey Data, Subscribers, Purchase Activity
  • Update Cycle
    Monthly
  • Minimum Order
    Quantity: 5,000
    Price: $425.00
  • Net Name
    Floor: 85%
    Minimum Quantity: 25,000
    Run Charges: $10.00 / M
  • Exchanges
    Please Inquire
  • Reuse
    Please Inquire
  • Cancellation Charges
    Please Inquire
  • Sample Mail Piece Required
    Yes
  • Commission
    Standard 20% broker/agency commission is extended to all trade partners.