PlanSmart Seniors™ is a targeted direct marketing database of older Americans actively enrolled in Medicare, including individuals with Part A and/or B, Medicare Advantage (Part C), Medicare Part D, and Medigap Supplement plans. These are informed, health-conscious seniors who have made key decisions about their healthcare coverage and are highly responsive to offers that help them maximize their benefits, reduce out-of-pocket costs, or improve their overall quality of life. Whether they’re evaluating supplemental coverage, comparing prescription drug plans, or considering new providers, these individuals are in a decision-making mindset and ready to engage.
The PlanSmart Seniors™ database is built using a blend of public and proprietary data sources, including Centers for Medicare & Medicaid Services (CMS) records, consumer self-reported surveys, and insurance subscription files. These data points are further enhanced with real-time behavioral insights and health-related purchase activity to ensure high intent and engagement. To maintain deliverability and accuracy, all records undergo routine hygiene and validation processes. Each record undergoes a robust enrichment process, incorporating additional data feeds to enhance targeting precision and ensure the most comprehensive audience profile. Our compilation team processes the entire database against the National Change of Address (NCOA) file monthly. The list is also CASS certified to ensure further accuracy.
This highly responsive audience is ideal for promoting Medicare Supplement and Advantage plans, prescription drug coverage (Part D), and open enrollment offers. Marketers can also reach them with campaigns for vision, dental, and hearing care services, medical alert devices, home healthcare, and senior wellness programs.