Description Summary

Rev up your direct marketing engine! With our new database, you will get postal, phone, and email access to fans who are passionate about racing, driving, and everything related to NASCAR. Many of these fans are so loyal, most of them know every driver, car, and sponsor, and often have a lot of fan merchandise and products. These consumers are eligible for a variety of offers, and are highly responsive to promotions and ads for anything NASCAR. Many of these consumers plan their weekends around race coverage. Going to the racetrack is known as one of their favorite pastimes. Get access to this targeted group of consumers by mail, phone, or email.

Popular Selects:

  • Age
  • Gender
  • Geography
  • Ethnicity
  • Education Level
  • Occupation
  • Income
  • Dwelling Type
  • Hobbies / Interests
  • Buying Habits
  • Marital Status

How Our Data Is Compiled

Our Passionate NASCAR Fans Mailing List is derived from a multitude of public and proprietary feeds both online and offline including: surveys, self-reported individuals, and previous memberships/ purchase history. When you use our data, you are guaranteed accuracy and deliverability. Our compilation team processes the entire database against the National Change of Address (NCOA) file monthly. The list is also CASS certified to ensure further accuracy.

Consider The Facts:

  • The annual revenue generated by NASCAR is about $3 billion
  • An average race attendance is 99,853 fans

Recommended Usage

NASCAR fanatics are excellent candidates for NASCAR fan gear, auto repair and maintenance products, credit card offers, racing publications, travel products, and much more.

  • Total Universe
    3,214,561
  • Base Rate
    $95.00/M
  • Market Type
    U.S. Consumer
  • List Channels
    Postal, Email & Telemarketing
  • Source
    Compiled, Self-Reported
  • Update Cycle
    Monthly
  • Minimum Order
    Quantity: 5,000
    Price: $325.00
  • Net Name
    Floor: 85%
    Minimum Quantity: 25,000
    Run Charges: $10.00 / M
  • Exchanges
    Please Inquire
  • Reuse
    Please Inquire
  • Sample Mail Piece Required
    Please Inquire
  • Cancellation Charges
    Please Inquire
  • Commission
    Standard 20% broker/agency commission is extended to all trade partners