Description Summary

Target gun owners in your range of marketing prospects with the most accurate and up-to-date data in the industry. These consumers are responsive to many types of offers, and currently own registered firearms in their homes. Many of these candidates enjoy other outdoor activities, and would be likely to respond to many types of offers and promotions. The data included in the Gun Owners Mailing List can be segmented by a variety of demographics, such as age, gender, ethnicity, location, occupation, and more. This information can be useful for direct mailing campaigns, as well as telemarketing and email campaigns.

Popular Selects:

  • Age
  • Gender
  • Ethnicity
  • Geography
  • Education Level
  • Marital Status
  • Presence of Children
  • Political Party
  • Donors
  • Buying Habits

How Our Data Is Compiled

Our Gun Owners Mailing List is derived from a multitude of public and proprietary feeds both online and offline including: surveys, self-reported individuals, and previous memberships/ purchase history. When you use our data, you are guaranteed accuracy and deliverability. Our compilation team processes the entire database against the National Change of Address (NCOA) file monthly. The list is also CASS certified to ensure further accuracy.

Consider The Facts:

  • About ¼ of Americans own all guns in the U.S.
  • There are about 270 million civilian firearms in America

Recommended Usage

This database is recommended for many marketers, such as firearm manufacturers, NRA associates and affiliates, target shooting ranges, hunting equipment sellers, retail, and more.

  • Total Universe
  • Base Rate
  • Market Type
    U.S. Consumer
  • List Channels
    Postal, Email & Telemarketing
  • Source
    Compiled, Self-Reported
  • Update Cycle
  • Minimum Order
    Quantity: 5,000
    Price: $425.00
  • Net Name
    Floor: 85%
    Minimum Quantity: 25,000
    Run Charges: $10.00 / M
  • Exchanges
    Please Inquire
  • Reuse
    Please Inquire
  • Sample Mail Piece Required
    Please Inquire
  • Cancellation Charges
    Please Inquire
  • Commission
    Standard 20% broker/agency commission is extended to all trade partners.