FashionFunnel™ Buyers is a premium direct marketing database featuring highly engaged apparel shoppers with demonstrated interest in both luxury and mainstream fashion. These consumers exhibit strong brand loyalty, distinct style preferences, and consistent purchase activity, both online and in-store. From scrolling seasonal collections to completing online checkouts, they’re actively participating in the fashion purchase cycle. This file captures the full spectrum of fashion engagement: from trend-driven millennials to loyal brand followers and professional buyers with a flair for style. Whether you’re promoting a new collection, driving traffic to your e-commerce platform, or building brand affinity for your subscription box or retail outlet, FashionFunnel™ Buyers ensures your campaign lands in front of the right shoppers at the right time. With selectable demographics, purchase behavior, and brand affinities, you can tailor your outreach with precision and confidence.
The FashionFunnel™ Buyers file is built using a proprietary blend of transactional purchase data, opt-in behavioral insights, and digital engagement signals from both e-commerce platforms and in-store retail environments. We track buyer activity across a variety of apparel verticals, from luxury to fast fashion, and enhance it with lifestyle segmentation, brand preference modeling, and third-party intent data. Our compilation team processes the entire database against the National Change of Address (NCOA) file monthly. The list is also CASS certified to ensure further accuracy.
This file is ideal for marketers looking to promote apparel lines, seasonal fashion launches, e-commerce platforms, or accessories like shoes, bags, jewelry, and eyewear. Fashion subscription boxes, personal styling services, loyalty programs, and discount offers also perform well with this audience.