Description Summary

From spackling a hole in the wall, to painting the whole exterior of your house, DIYers are taking on home projects from start to finish. This makes them perfect candidates for all types of instruction, supplies, inspiration and much more when it comes to incorporating new construction, designs, and fixes. You can reach DIY prospects by mail, phone, or email with our complete database. Our data is updated every month to ensure accuracy and deliverability to our clients.

Popular Selects:

  • Age
  • Gender
  • Geography
  • Ethnicity
  • Dwelling Type
  • Income
  • Occupation
  • Marital Status
  • Presence of Children
  • Presence of Pets
  • Hobbies & Interests
  • Buying Habits

How Our Data Is Compiled

Our DIYers – Improvement, Design, & Repairs Mailing List is derived from a multitude of public and proprietary feeds both online and offline including: surveys, self-reported individuals, and previous memberships/ purchase history. When you use our data, you are guaranteed accuracy and deliverability. Our compilation team processes the entire database against the National Change of Address (NCOA) file monthly. The list is also CASS certified to ensure further accuracy.

Consider The Facts:

  • Although saving money does play a factor, our recent survey of DIYers shows that only 39& of DIYers are doing it specifically to save money
  • 52% of DIYers are 24 to 44 years old which means the majority of DIYers are from two different generations: Millennials and Gen X. Most DIYers in this age range are taking on DIY projects because of a life changing event such as buying a home, getting married or having a child

Recommended Usage

This mailing list is recommended for a variety of offers and promotions, including, but not limited to: home improvement magazines, TV networks, retail stores, tools, supplies, and much more.

  • Total Universe
  • Base Rate
  • Market Type
    U.S. Consumer
  • List Channels
    Postal, Email & Telemarketing
  • Source
    Compiled, Self-Reported
  • Update Cycle
  • Minimum Order
    Quantity: 5,000
    Price: $425.00
  • Net Name
    Floor: 85%
    Minimum Quantity: 25,000
    Run Charges: $10.00 / M
  • Exchanges
    Please Inquire
  • Reuse
    Please Inquire
  • Sample Mail Piece Required
    Please Inquire
  • Cancellation Charges
    Please Inquire
  • Commission
    20% commission will be paid to registered agencies and brokers. Volume discounts are available.