Description Summary

When the end of the summer draw near, these parents realize it is time to stock up on supplies for their children who are going back to school. This file is perfect for any marketing professional looking to reach out to parents in need of binders, pencils, art supplies, folders, notebooks, and much more for their children. These consumers are highly responsive and have self-reported buying school supplies for their kids. This mailing list is the most accurate and up-to-date database on the market, complete with postal, phone, and email data.

Popular Selects:

  • Age
  • Gender
  • Geography
  • Ethnicity
  • Dwelling Type
  • Income
  • Number of Children
  • Marital Status
  • Stores
  • Credit Cards

How Our Data Is Compiled

Our Back-to-School Shoppers Mailing List is derived from a multitude of public and proprietary feeds both online and offline including: surveys, self-reported individuals, and previous memberships/ purchase history. When you use our data, you are guaranteed accuracy and deliverability. Our compilation team processes the entire database against the National Change of Address (NCOA) file monthly. The list is also CASS certified to ensure further accuracy.

Consider The Facts:

  • In 2016, U.S. back-to-school shopping was approximately $68 billion
  • In 2017, about 81% off parents planned to shop at mass merchants

Recommended Usage

This database is recommended for many offers, such as office supplies, catalogs, computer related offers, family vacation deals, clothing, and much more.

  • Total Universe
  • Base Rate
  • Market Type
    U.S. Consumer
  • List Channels
    Postal, Email & Telemarketing
  • Source
    Compiled, Self-Reported
  • Update Cycle
  • Minimum Order
    Quantity: 5,000
    Price: $325.00
  • Net Name
    Floor: 85%
    Minimum Quantity: 25,000
    Run Charges: $10.00 / M
  • Exchanges
    Please Inquire
  • Reuse
    Please Inquire
  • Sample Mail Piece Required
    Please Inquire
  • Cancellation Charges
    Please Inquire
  • Commission
    20% commission will be paid to registered agencies and brokers. Volume discounts are available.