Description Summary

They say not to judge a book by its cover… but when it comes to mailing lists, you need to make sure you’re getting what you need! Our targeted mailing lists are the most accurate and up-to-date databases in the industry. If you’re trying to reach book-lovers and reading enthusiasts, look no further than our Avid Readers & Book Buyers mailing list. These candidates are perfect for a wide variety of marketing offers, such as actual book promotions, book stores, reading glasses, electronic reading devices, and much more. Don’t just do your marketing “by the book”!

Popular Selects:

  • Age
  • Gender
  • Geography
  • Ethnicity
  • Presence of Children
  • Education Level
  • Income
  • Occupation
  • Dwelling Type
  • Marital Status
  • Hobbies & Interests
  • Magazine Subscriptions
  • Buying Habits

How Our Data Is Compiled

Our Avid Readers & Book Buyers Mailing List is derived from a multitude of public and proprietary feeds both online and offline including: surveys, self-reported individuals, and previous memberships/ purchase history. When you use our data, you are guaranteed accuracy and deliverability. Our compilation team processes the entire database against the National Change of Address (NCOA) file monthly. The list is also CASS certified to ensure further accuracy.

Consider The Facts:

  • 98% of survey respondents stated that they read for pleasure
  • Americans ages 20 to 24 spent 0.13 hours daily reading, while consumers ages 35 to 44 years spent 0.16 hours reading during an average weekday, and 0.19 hours doing so during weekends or holidays

Recommended Usage

This database is recommended for many types of offers, including new book launches, book stores, libraries, electronic reading devices (like Kindle or Nook), vision care, book accessories, newspapers and publications, and much more.

  • Total Universe
    5,207,115
  • Base Rate
    $85.00/M
  • Market Type
    U.S. Consumer
  • List Channels
    Postal, Email & Telemarketing
  • Source
    Compiled, Self-Reported
  • Update Cycle
    Monthly
  • Minimum Order
    Quantity: 5,000
    Price: $325.00
  • Net Name
    Floor: 85%
    Minimum Quantity: 25,000
    Run Charges: $10.00 / M
  • Exchanges
    Please Inquire
  • Reuse
    Please Inquire
  • Sample Mail Piece Required
    Please Inquire
  • Cancellation Charges
    Please Inquire
  • Commission
    20% commission will be paid to registered agencies and brokers. Volume discounts are available.