Description Summary

Outdoor recreation accounts for approximately $700 billion in consumer spending in the U.S. With our American Sportsman Database, you'll be able keep these active outdoor enthusiasts in your crosshairs. The American Sportsman Database is comprised of individuals interested in all aspects of outdoor recreation, the exploration of nature and the great outdoors. On any given day, you'll spot these individuals hunting, fishing, camping, hiking, and more. Whether they are hunting with bows or rifles, these avid wilderness lovers are right at home in the great outdoors. They are always looking for more information on travel, new gear, and anything to do with their passion.

Popular Selects:

  • Hunting
  • Fishing
  • Kayaking
  • Fly Fishing
  • Camping
  • Hiking
  • Backpacking
  • Skiing
  • ATV & Off Road
  • Boating & Saling
  • Sports Fishing
  • Telephone
  • Email

How Our Data Is Compiled:

Our data is compiled using Surveys, Credit Card Transactions, Mail Order Purchases, Magazine Subscriptions. We verify our database by telephone to ensure accuracy and deliverability. Our compilation team processes the entire database against the National Change of Address (NCOA) file monthly. The list is also CASS certified to ensure further accuracy.

Consider The Facts:

  • The average sportsman has an annual income of $45,000
  • Males make up 71% of the sportsman demographic
  • Sportsmen generally spend 8 hours or more outdoors per day on the weekend
  • These sportsman are also very interested in military memorabilia

Recommended Usage:

The American Sportsman Database is perfect for any outdoor or wilderness/adventure offers, including catalog offers, magazines, insurance, rifle offers, travel, conservation efforts and more.

  • Total Universe
  • Base Rate
  • List ID
  • Market Type
    B2C, U.S. Consumers
  • List Channels
    Postal, Email & Telemarketing
  • Source
    Lifestyle questionnaires, Controlled circulations, Opt-in e-mails, Internet/On-Line, Direct responses, All consumers have made a purchase of more than $75 on related items.
  • Output Options
    Printed, Electronic
  • Update Cycle
  • Minimum Order
    Quantity: 5,000
    Price: $425
  • Net Name
    Floor: 85%
    Minimum Quantity: Inquire
    Run Charges: Flexible
  • Exchanges
  • Reuse
    Available 50%
  • Cancellation Charges
    All orders canceled after shipping will be billed at 50% of the original order, in addition to any applicable shipping charges.
  • Commission
    20% commission will be paid to registered agencies and brokers. Volume discounts are available.
  • Sample Mail Piece Required