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A company’s Google review page is one of the first places a consumer goes to when he/she is trying to decide whether or not to do business with a company. If your company has yet to gain any reviews, you’re missing out. Gaining Google reviews not only helps a business build brand trust and improves […]

When planning a marketing campaign, it’s imperative to consider the latest facts and statistics. Often times, we generalize groups of people and put them in a box. For example, some will cast down the idea of launching a direct mail marketing campaign targeting millennials because they immediately assume it will be a waste of time […]

If you want to generate sales relatively quickly, email marketing is still one of the fastest ways of reaching out to potential customers. However, having a solid subscriber list to market to will help you achieve your goals much faster. But, you can’t just market to any list, you need a highly targeted list of […]

Introduction You have a product or service that’s in high demand. Your website design is captivating, mobile-friendly, and you have a strong brand. Most of all, your copywriting is persuasive and marketable. There’s nothing more disturbing than launching a campaign, and all you hear is a deafening silence. So, how could your marketing campaign possibly […]

Online Data Vs. Offline Data Collection The online data collection industry has experienced remarkable transformations with the diversifying years. High-tech innovations are congruously changing how data is being produced and utilized by individuals, marketers, businesses, and organizations. According to the latest editions of ongoing digital reports, there are approximately 7.83 billion people worldwide.(Worldometer), and 4.66 […]

Customer modeling or look-alike modeling is a reasonably new method of focusing your data for a direct marketing campaign. Essentially, you create your ideal customer profile based on the data you have about your current customers. You then compare this profile or model to potential customers. Those who are very similar to the model are […]

A positive customer testimonial example on a website can help create a deeper and more emotional appeal for a business. And when marketing is all about giving the information to help customers make purchasing decisions, marketers indicate heavy reliance on testimonial examples to open a line of communication.  In addition to breaking the ice for communication, a customer testimonial helps businesses fulfill another […]