Many businesses assume their customer and prospect databases are accurate because the addresses have existed for years. However, thousands of addresses across the United States have been converted through local addressing projects and USPS updates.

When outdated addresses remain in your database, they can lead to:

• Undeliverable mail
• Reduced response rates
• Increased postage expenses
• Poor customer experiences
• Higher printing costs
• Inaccurate customer records

LACSLink processing helps identify these outdated records and convert them to the current USPS approved address format before your mail enters production.

• Buyer & Purchaser Lists PReach consumers who have demonstrated purchasing activity across specific products, services, and categories.
• Catalog & Mail Order Buyers Target consumers with a history of responding to direct marketing offers and catalog promotions.
• Improve Mail Deliverability Outdated addresses are one of the most common causes of returned mail. LACSLink updates converted addresses to their current mailing format, helping improve overall delivery rates and campaign performance.
• Reduce Undeliverable Mail By identifying addresses affected by rural route conversions, street renaming projects, and municipal address updates, LACSLink helps reduce wasted mail pieces and unnecessary postage expenses.
• Maintain USPS Compliance TMany USPS mailing programs and postal discounts require accurate, up-to-date address information. LACSLink helps ensure your mailing file meets USPS address quality standards.
• Improve Database Accuracy UAccurate customer data is critical for successful marketing campaigns. LACSLink processing helps maintain clean, reliable customer and prospect databases that support better business decisions.
• Enhance Customer Communication Whether you’re sending invoices, statements, fundraising appeals, catalogs, promotional offers, or customer communications, accurate address data helps ensure important information reaches the intended recipient.

During processing, your mailing file is compared against the USPS LACSLink database. When a converted address is identified, the outdated address is replaced with the current USPS recognized address format.

This process allows organizations to update records automatically without requiring customers or prospects to manually submit address changes.

The result is a cleaner, more accurate mailing list that is better positioned for successful delivery.

LACSLink is most effective when combined with other address quality services. AmeriList offers a complete suite of USPS compliant data processing solutions designed to maximize mailing accuracy and reduce waste.

Our address quality services include:

• NCOA Processing
• Merge/Purge Services
• CASS Certification
• Address Standardization
• DPV Validation
• Deceased Suppression
• DSF² Processing
• Data Enhancement Services
• SuiteLink Processing
• LACSLink Processing

Together, these services help improve deliverability, reduce postage costs, and ensure your database remains current and accurate.

AmeriList’s LACSLink services are trusted by:

• Direct Mail Marketers
• Government Agencies
• Nonprofit Organizations
• Publishers
• Financial Institutions
• Catalog Marketers
• Healthcare Providers
• Printers and Mail Houses
• Insurance Companies
• Customer Database Managers

Any organization that relies on accurate postal addresses can benefit from regular LACSLink processing.