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None of us can deny that our culture operates on the “bigger is better” mentality, the allure of fast-moving entertainment, and the immediacy of electronic communication. But you might be surprised to learn that according to the Direct Marketing Association (DMA), mail is a forerunner in the competition to win over potential customers. Mail boasts […]

United States Postal Services Announces Price Increase Effective On Thursday, December 15, 2016, the Postal Regulatory Commission (PRC) issued its order in the USPS Special Service Price filing from October 12, 2016. In the order, the PRC approved the Postal Service’s planned price adjustments relating to Special Services. In addition, the PRC approved an errata […]

Direct Mail Is Back, more impactful than ever. People have been predicting the demise of paper for almost four decades now, claiming paper is no longer relevant or needed in a digital world.Yet, despite the meteoricrise of digital communications and the countless organizations that have gone paperless in recent years, human nature continues to prove […]

For digital advertisers, it is not all sunshine and rainbows. There are many challenges unique to the digital scene that no one is discussing. Not too long ago, ads were the final product of days, weeks, or even a months of careful research and imaginative work. Promotions from Coca-Cola, Kodak, McDonald’s, and even Marlboro cigarettes, […]

With Baby Boomers on the rise, it is expected that there will be a significant increase of those requiring Medicare insurance, as well as supplemental insurance for the near future. At AmeriList, we source our leads from multiple verifiable sources, which have proven to be helpful to several insurance marketers, as well as to both […]

A direct mail list is a marketing strategy that involves sending promotional materials directly to clients or consumers through the postal system. The materials generally include brochures, leaflets, catalogs, and postcards. It is still one of the most popular forms of advertising. Even though the marketing industry is driven by the electronic media, it would […]

Look for patterns in your data. Again, your database gives crucial insights into a person’s buying behavior. Look for patterns in customer activity and buying behavior, and craft targeted messages that move customers to respond in ways that keep them active, loyal, and engaged. Integrate channels. Your direct mail strategy should be integrated with your […]

Introduction Direct-mail marketing can be quite expensive when it’s not handled with care. When it comes to any kind of marketing, if you want to keep costs down and receive a good return on your investment, do it right the first time. Here are a few tips every marketer should consider when planning a successful […]

When you think of a Fortune 500 company’s marketing strategy—you think about digital marketing. Like Google, which is among one of the largest companies globally with a market capitalization of 373 billion USD. Why Fortune 500 Companies Utilize Direct Mail? So, why would the inventors of Pay-Per-Click ads and Google AdWords use direct mail? Because […]

Introduction Direct mail is here to stay. It is still one of the most effective marketing methods. Granted, the Internet can be a highly lucrative marketing strategy, especially with SEO, SEM, PPC, etc., but direct mail can still enable you to attract new leads and gain sales. However, it’s important to execute direct mail the […]