Introduction Direct-mail marketing can be quite expensive when it’s not handled with care. When it comes to any kind of marketing, if you want to keep costs down and receive a good return on your investment, do it right the first time. Here are a few tips every marketer should consider when planning a successful […]
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The Top Potential Spam Phrases Whether it’s your first marketing campaign, or your hundredth, it’s imperative to make sure your emails aren’t being labeled as spam. One way of accomplishing this is to make sure your subject line, titles, and the body of your email doesn’t contain a series of spam trigger words. In fact, […]
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Look for patterns in your data. Again, your database gives crucial insights into a person’s buying behavior. Look for patterns in customer activity and buying behavior, and craft targeted messages that move customers to respond in ways that keep them active, loyal, and engaged. Integrate channels. Your direct mail strategy should be integrated with your […]
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Email marketing is one of the best and effective ways to spread the word about your service or business. It is important to send emails to target audiences who might be interested in your service to get the maximum benefit. There are many customized emailing lists available through a professional listing service. With targeted email […]
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Getting old can be a scary thought for some, while for others, it just means turning a year older. But the truth of the matter is, there are certain things that every senior turning 65 needs to be well prepared for. Seniors turning 65 need to do all that they can to continue living their […]
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In this world of fierce competition, businesses have to keep growing and expanding their customer base in order to stay profitable and relevant. While it may seem simple, it’s not easy to keep your current customer base intact while adding more and more new clients. Reaching your target audience among a wide mix of demography […]
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A direct mail list is a marketing strategy that involves sending promotional materials directly to clients or consumers through the postal system. The materials generally include brochures, leaflets, catalogs, and postcards. It is still one of the most popular forms of advertising. Even though the marketing industry is driven by the electronic media, it would […]
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With Baby Boomers on the rise, it is expected that there will be a significant increase of those requiring Medicare insurance, as well as supplemental insurance for the near future. At AmeriList, we source our leads from multiple verifiable sources, which have proven to be helpful to several insurance marketers, as well as to both […]
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It’s time to take out your tie-dye, put those friendship bracelets on, and get into the camp spirit! Now is the time to start marketing to parents who are looking to send their child to camp this summer. Finding new campers every year can be a challenge. With the right marketing techniques, your summer enrollment […]
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How Effective Plastic Postcards and Direct Mailers Are? Part 2 With the marketing industry expanding 24×7, and innovations changing the modes of communication, there is a consistent emphasis on integrating traditional and contemporary channels. Why? Because the emotions that handwritten and tangible objects deliver cannot be achieved by electronic messages. We know, today, smartphones & email […]
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