For digital advertisers, it is not all sunshine and rainbows. There are many challenges unique to the digital scene that no one is discussing. Not too long ago, ads were the final product of days, weeks, or even a months of careful research and imaginative work. Promotions from Coca-Cola, Kodak, McDonald’s, and even Marlboro cigarettes, […]
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Signed, Sealed, Delivered… Now What? So you sent out your direct mail campaign… you can find out if that mail was delivered, but was your message? Will your mail end up in the garbage, unread? Whether you choose to compile addresses on your own, or purchase a mailing list from a provider, getting your message […]
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Direct Mail Is Back, more impactful than ever. People have been predicting the demise of paper for almost four decades now, claiming paper is no longer relevant or needed in a digital world.Yet, despite the meteoricrise of digital communications and the countless organizations that have gone paperless in recent years, human nature continues to prove […]
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United States Postal Services Announces Price Increase Effective On Thursday, December 15, 2016, the Postal Regulatory Commission (PRC) issued its order in the USPS Special Service Price filing from October 12, 2016. In the order, the PRC approved the Postal Service’s planned price adjustments relating to Special Services. In addition, the PRC approved an errata […]
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The Benefits of Using a Top List Broker If you’re in direct marketing or want to start a direct marketing campaign, one of the first things you’ll need is a list of people to reach out to. This can be physical addresses, email addresses, or phone numbers, depending on what kind of campaign you’re working […]
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Despite all the attention digital marketing gets, print marketing is still an excellent way to reach your consumers. Traditional print marketing campaigns, such as direct mail marketing campaigns, can and do have an impact on consumer behavior when they are well executed. Successful print marketing campaigns are all about maximizing your return on investment (ROI). […]
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None of us can deny that our culture operates on the “bigger is better” mentality, the allure of fast-moving entertainment, and the immediacy of electronic communication. But you might be surprised to learn that according to the Direct Marketing Association (DMA), mail is a forerunner in the competition to win over potential customers. Mail boasts […]
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With the rise of smarter tracking pixels and integration of data from multiple customer touch-points, businesses can easily ‘mine’ sensitive buyer information and reach out to leads without their consent. Privacy is a top issue most industries struggle with. Companies that pride themselves on their sterling reputation do not want to be associated with peers […]
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A telephone ringing insistently! Is there anything more compelling than this call to action? Versatile and cost effective, telemarketing done right can not only generate sales for businesses but also put them in direct contact with interested prospects who do not rely on a third party platform to receive targeted information about relevant products and […]
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A company’s Google review page is one of the first places a consumer goes to when he/she is trying to decide whether or not to do business with a company. If your company has yet to gain any reviews, you’re missing out. Gaining Google reviews not only helps a business build brand trust and improves […]
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