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Reach consumers who enjoy all the great outdoors has to offer. They take their hobbies seriously and are willing to spend money on equipment and related products.
Outdoor recreation accounts for approximately $700 billion in consumer spending in the U.S. With our American Sportsman Database, you’ll be able keep these active outdoor enthusiasts in your crosshairs. The American Sportsman Database is comprised of individuals interested in all aspects of outdoor recreation, the exploration of nature and the great outdoors. On any given day, you’ll spot these individuals hunting, fishing, camping, hiking, and more. Whether they are hunting with bows or rifles, these avid wilderness lovers are right at home in the great outdoors. They are always looking for more information on travel, new gear, and anything to do with their passion.
Our data is compiled using Surveys, Credit Card Transactions, Mail Order Purchases, Magazine Subscriptions. We verify our database by telephone to ensure accuracy and deliverability. Our compilation team processes the entire database against the National Change of Address (NCOA) file monthly. The list is also CASS certified to ensure further accuracy.
The average sportsman has an annual income of $45,000
Males make up 71% of the sportsman demographic
Sportsmen generally spend 8 hours or more outdoors per day on the weekend
These sportsman are also very interested in military memorabilia
The American Sportsman Database is perfect for any outdoor or wilderness/adventure offers, including catalog offers, magazines, insurance, rifle offers, travel, conservation efforts and more.
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