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Target senior citizens who are using the Internet, email, and other online resources through our American Lifestyle Silver Surfers Mailing List.
Now more than ever, older adults are using the Internet to keep in touch socially, shop, and much more. Staying connected is important to these consumers, and targeting this group could be greatly beneficial for many industries. By expanding your reach to these consumers, you are accessing a database of seniors that are using the Internet, possibly searching for a service or product that your company offers. Digital marketing is a huge component in achieving and maintaining success in today’s world, so companies who are marketing to seniors online would find great value in having postal, phone, and email data for these consumers.
Our American Lifestyle Silver Surfers Mailing List is derived from a multitude of public and proprietary feeds both online and offline including: surveys, self-reported individuals, and previous memberships/ purchase history. When you use our data, you are guaranteed accuracy and deliverability. Our compilation team processes the entire database against the National Change of Address (NCOA) file monthly. The list is also CASS certified to ensure further accuracy.
There are approximately 7.6 million senior internet surfers in the U.S.
As of 2017, 4 in 10 seniors now own smartphones, doubling from 2013.
This mailing list would be useful for a multitude of marketers, such as travel offers, online retailers, healthcare providers, retirement communities, technology offers, vision and hearing companies, and many more.
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