1.800.457.2899
Monthly
Update Cycle
PlanSmart Seniorsâ„¢ Mailing List
100%
Verified Data
97%
Accuracy Rate
98%
Deliverability Rate
80+
Data Points
Mailing List Summary
Description Summary
PlanSmart Seniors™ is a targeted direct marketing database of older Americans actively enrolled in Medicare, including individuals with Part A and/or B, Medicare Advantage (Part C), Medicare Part D, and Medigap Supplement plans. These are informed, health-conscious seniors who have made key decisions about their healthcare coverage and are highly responsive to offers that help them maximize their benefits, reduce out-of-pocket costs, or improve their overall quality of life. Whether they’re evaluating supplemental coverage, comparing prescription drug plans, or considering new providers, these individuals are in a decision-making mindset and ready to engage.
How Our Data Is Compiled?
The PlanSmart Seniorsâ„¢ database is built using a blend of public and proprietary data sources, including Centers for Medicare & Medicaid Services (CMS) records, consumer self-reported surveys, and insurance subscription files. These data points are further enhanced with real-time behavioral insights and health-related purchase activity to ensure high intent and engagement. To maintain deliverability and accuracy, all records undergo routine hygiene and validation processes. Each record undergoes a robust enrichment process, incorporating additional data feeds to enhance targeting precision and ensure the most comprehensive audience profile. Our compilation team processes the entire database against the National Change of Address (NCOA) file monthly. The list is also CASS certified to ensure further accuracy.
Consider The Facts
Roughly 55% of Medicare beneficiaries are enrolled in Medicare Advantage (Part C) plans
• Over 60% of Medicare enrollees use digital channels (email, websites, apps) to research or manage their health benefits
Recommended Usage
This highly responsive audience is ideal for promoting Medicare Supplement and Advantage plans, prescription drug coverage (Part D), and open enrollment offers. Marketers can also reach them with campaigns for vision, dental, and hearing care services, medical alert devices, home healthcare, and senior wellness programs.
Yes
Net Name (Available)
25,000
Net Name (Min. Qty.)
$10.00/M
Net Name (Run Charges)
Please Inquire
Exchanges
Proprietary,Survey/Self-Reported,Public Records & Direct Response
Source
Yes
Reuse
Yes, all orders canceld after shipping will incur a fee.
Cancellation Charges
A standard 20% broker/agency commission is extended to all qualified trade partners.
Commission
Inquire
Sample Mail Piece Required
USA & CN
Geography
Null
Hotline Available
Null
Selection Charge
OUR SELECTS
Popular Selects for PlanSmart Seniorsâ„¢ Mailing List
Age
Gender
Geography
Email
Medicare Part A and/or B
Medicare with Medigap
Medicare Advantage (Part C)
Medicare Part D
Language Spoken
Cell Phone
Lifestyle Interests
Home Market Value
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Sony Picture Classics
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Pfizer
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Asphalt Green
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