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Why does it seem like some marketing campaigns do exceptionally well while others seem to fall by the wayside? For one, you need a well-targeted email list. As a result, you’re more likely to experience higher open and response rates. Secondly, when you use an email list generated from a company like AmeriList, you receive […]

Are you planning to launch an email drip marketing campaign in the near future? If so, you’re heading on the right direction. Drip marketing should be on every marketer’s marketing plan. This is one of the most effective ways of delivering value to your leads or subscribers, and prove you are a reliable and trusted […]

Why aren’t your subscribers opening your promotional emails? Especially, since 91% of users don’t mind receiving promotional emails and 15% of users say they wouldn’t mind receiving them daily, according to a MarketingSherpa survey. If your open rates and conversion rates are low, here are a few tweaks to help people become more receptive to […]

The Top Potential Spam Phrases Whether it’s your first marketing campaign, or your hundredth, it’s imperative to make sure your emails aren’t being labeled as spam. One way of accomplishing this is to make sure your subject line, titles, and the body of your email doesn’t contain a series of spam trigger words. In fact, […]

In this world of fierce competition, businesses have to keep growing and expanding their customer base in order to stay profitable and relevant. While it may seem simple, it’s not easy to keep your current customer base intact while adding more and more new clients. Reaching your target audience among a wide mix of demography […]

Introduction Most startup companies are faced with a similar dilemma—they aren’t sure how or where to start building a thriving email list of hungry subscribers who will jump at the opportunity to invest in their products and services. There are multiple ways of building a thriving email list that attracts sales and leads. Here are […]

Introduction Much like the sails of a ship capture blowing winds and propel the vessel through fickle waters, a viable piece of direct mail can propel a marketing campaign for your own business to achieve lucrative direct mail marketing. Here are 5 mistakes that will sink your direct mail campaign: Never, ever, cut corners. As […]

Building a new customer list through email takes work. However, when it’s done with the right techniques, your efforts will really pay off in the long run. It’s important to remember, your mailing list is the lifeblood of your company. The kind of list you maintain will either help increase your business or do the […]

Every marketer desires to have a higher response rate with all of their marketing efforts, especially with direct marketing. In order to have profitable results, it must be executed the right way. Here are a few useful tips to help you gain a higher response rate and improve sales conversions. Customize Your Mailings Remember the […]

The most successful businesses know that scatter-shot marketing is rarely effective. While the idea of getting your brand name or products in front of as many people as possible sounds like the best approach, many of those people may actually have no need for your products or services. Marketing to them is a waste of […]