by Ravi Backerdan posted on July 29th 2015
With the rise of smarter tracking pixels and integration of data from multiple customer touch-points, businesses can easily ‘mine’ sensitive buyer information and reach out to leads without their consent.
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by Ravi Backerdan posted on July 12th 2015
Did you know that 91% of consumers check their e-mail at least once per day? Okay—maybe this statistic isn’t so remarkable, considering how prevalent electronic correspondence has become in our society. What about the projection that the total number of worldwide e-mail accounts will increase from 3.9 billion in 2013 to over 4.9 billion in 2017? Perhaps that news is a little more impressive. But what if we told you that for every dollar that a company spends on e-mail marketing, that company will see $44.25 in returns?
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by Ravi Backerdan posted on June 29th 2015
A telephone ringing insistently! Is there anything more compelling than this call to action? Versatile and cost effective, telemarketing done right can not only generate sales for businesses but also put them in direct contact with interested prospects who do not rely on a third party platform to receive targeted information about relevant products and services.
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