List suppression is the process of comparing two or more databases and removing records that should not be included in your final marketing list.
Common suppression projects include:
- Removing duplicate records between multiple rented mailing lists
- Suppressing your existing customers or house file
- Removing prior responders from future campaigns
- Eliminating employees, vendors, or internal contacts
- Suppressing opt out or do not contact records
- Removing previously mailed recipients
The result is a cleaner, more targeted audience and a more efficient marketing campaign.



























































