Proprietary Change of Address
Your customer database is one of your company’s most valuable assets, but it becomes less accurate every day.
Millions of Americans move each year, and while NCOA (National Change of Address) processing is an essential part of maintaining a mailing list, not everyone files a change of address with the United States Postal Service. As a result, valuable customers and prospects can become unreachable, leading to returned mail, wasted postage, and lost sales opportunities.
AmeriList’s Proprietary Change of Address (PCOA®) service goes beyond traditional NCOA processing by helping identify additional address changes that may not appear in USPS records. Using our extensive historical audience data and proprietary change of address resources, we can locate many movers who would otherwise remain undetected.
Proprietary Change of Address (PCOA®) is an advanced data hygiene solution designed to identify individuals and businesses that have relocated but whose move may not be reflected in the USPS NCOALink® database.
While NCOA relies on people submitting an official change of address request to the Postal Service, PCOA expands the search by leveraging proprietary data sources and historical marketing databases to identify additional moves.
The result is a cleaner, more accurate database and more successful marketing campaigns.
NCOA processing remains an important part of maintaining mailing list accuracy, but it has limitations.
Many people relocate without filing a forwarding request with the USPS. Others allow their forwarding order to expire or simply never submit one at all.
That means even after completing NCOA processing, your database may still contain outdated addresses.
One of the advantages of AmeriList’s PCOA service is our access to an extensive historical marketing database developed through decades of direct marketing experience.
Our proprietary address intelligence is supplemented by multiple commercial data sources that capture address updates from everyday consumer activity, allowing us to identify additional movers that traditional postal processing may overlook. These sources can include transactional data and other commercial records maintained by trusted data providers.
This additional layer of data intelligence helps improve match rates and keeps your customer database as current as possible.
Processing your database through AmeriList’s PCOA service can help you:
The cleaner your data, the more effective your marketing becomes.
PCOA is an excellent solution for organizations that maintain customer, donor, subscriber, or membership databases.
It is commonly used by:
If your business relies on direct mail or ongoing customer communication, PCOA can help ensure your database remains accurate.
For the highest level of address accuracy, we recommend using PCOA alongside NCOA processing.
NCOA captures official USPS change of address filings, while PCOA helps identify additional movers through proprietary commercial data sources and historical address intelligence.
Together, these services provide a more comprehensive approach to maintaining a clean, deliverable mailing list.
Like all of AmeriList’s data hygiene services, our PCOA database is updated on a regular basis to reflect newly identified address changes. This ongoing maintenance helps ensure you’re working with the most current information available at the time your file is processed.
AmeriList offers a full suite of data quality and mailing list maintenance services, including:
Our experienced data specialists can recommend the right combination of services based on your marketing goals and mailing requirements.
Every undeliverable mail piece represents wasted printing, postage, and production costs, along with a missed opportunity to communicate with an existing customer or valuable prospect.
AmeriList’s Proprietary Change of Address service helps you identify additional address updates, improve mailing accuracy, and maximize the return on every marketing campaign.
Your customer database is one of your company’s most valuable assets, but it becomes less accurate every day.
Standardize and validate addresses to improve deliverability and qualify for USPS® mailing discounts.
Your customer database is one of your company’s most valuable assets, but it becomes less accurate every day.
Enrich your existing records by filling in missing details and adding insights that support more accurate, effective marketing.
Get more insight into your best clients are – achieve a deeper understanding of what characteristics your buyers share.
Maintain clean, accurate data that supports smarter marketing decisions.
Predictive data analytics can help your brand achieve better ROI by using historical data and algorithms to visualize and predict individual behaviors.
Improve data accuracy and avoid misdirected outreach by suppressing deceased records.
Your customer database is one of your company’s most valuable assets, but it becomes less accurate every day.
Improve mailing efficiency by removing restricted and non-mailable records.
Confirm address validity using USPS® delivery point data for improved mailing accuracy.
Stay compliant with federal Do Not Call regulations for telemarketing efforts.
Enhance location-based targeting with precise latitude and longitude data.
Maintain clean, accurate lists to reduce waste and improve delivery results.
Convert rural route and outdated addresses into current, deliverable street addresses.
Growing Your Business is our business
Eliminate duplicate records to reduce costs, improve accuracy, and streamline your marketing efforts.
Enhance your current marketing data by appending mobile telephone numbers.
Your customer database is one of your company’s most valuable assets, but it becomes less accurate every day.
Stay connected with customers and prospects by updating postal addresses when they move.
Maintain database accuracy by suppressing incarcerated individuals from your marketing files.
Your customer database is one of your company’s most valuable assets, but it becomes less accurate every day.
Contact AmeriList today to learn how our PCOA® processing services can help you locate hard to find movers, reduce undeliverable mail, and keep your customer database performing at its best.
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