When it comes to postcards and other marketing collateral for direct mail, you do not want to gain notoriety for making grammatical errors. You will not only get noticed, but this can have an adverse effect in your brand.
Those with the fewest grammatical errors gain more clients in business than individuals with plenty of careless grammar mistakes. That’s a fact!
Many studies only confirm the obvious—grammar is of the utmost importance. The correct usage of words can depict you as someone that is not only professional, but intelligent as well. The opposite becomes true when you make mistakes constantly.
If you have spelling and grammatical errors in your direct mail marketing campaign, clientele will certainly pass you over and move on to someone else. If you own a business, and you make grace grammatical errors, you will depict an image of someone with an unreliable work ethic, and who does not pay attention to details.
Your goal should be to create work that is free of error. It may take considerable time to proofread, but it is worth it in the long run.
Here are the top grammatical errors to avoid:
Mistake: The annual report and charts reveal that our marketing campaign went good this fiscal period.
Correction: The annual report and charts reveal that our marketing campaign went well this fiscal period.
Mistake: Walking through the courtroom, the judge’s gavel slammed.
Correction: Walking through the courtroom, I heard the judge slam down her gavel.
The more you practice a skill, the better you become at that skill. You want to be sure to practice effective writing habits with your communication in your postcards for direct mail and other direct mail pieces.