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Whether it’s your first marketing campaign, or your hundredth, it’s imperative to make sure your emails aren’t being labeled as spam. One way of accomplishing this is to make sure your subject line, titles, and the body of your email doesn’t contain a series of spam trigger words. In fact, it’s best to avoid them as much as possible! When your email copy contains spam words, they will either get deleted or automatically placed in someone’s spam folder by your prospects.


Scammers and spammers are trained to use certain trigger words to compel people to open their emails and take action. Most people automatically avoid emails using certain phrases because of potential viruses.


To avoid problems, stay clear from using spam trigger words. Here are a few words to avoid in your next email marketing campaign:


Call Now


It’s very important to include a solid call-to-action in your marketing emails. However, there are action phrases that have been completely overplayed, like the phrase ‘call now’. Today’s email recipient identifies this term with questionable products and services. Depending on the audience, most consumers use other means of communication. It's fine to use ‘call now’ in your web copy or even in your direct mailers— but avoid using it as much as possible in your email copy.


While You Sleep


Avoid using words and phrases that oversell, ‘while you sleep’. It’s okay to offer benefits versus features alone. However, when you use phrases that make an offering sound too good to be true, it will raise a red flag in your prospects’ minds (while you sleep).


Free Consultation


What’s worse than using the phrase ‘call now’? Combining it with the words FREE Consultation. Only use the phrase ‘free consultation’ when it is absolutely free. Keep in mind, we’re referring to marketers who make it a habit of using certain spam terms in both their email subject lines and the body of the email. Obviously, if you're offering a free consultation, you're going to use that particular phrase. Or, replace free with complimentary.


When most businesses offer free consultations, it is usually attached to a product or service offering. If you want to turn people off, try offering a free consultation with a catch. Most people will not respond. So, you’re better off not including it in your email copy. If you have an in-house marketing team that handles your email copywriting, make sure they are aware of this as well.


Here's a few more words and phrases to avoid in your email copy:


  • Compare rates
  • Do it today
  • Don’t delete
  • Don’t hesitate
  • For Only
  • For just $xxx
  • Free access
  • Easy terms
  • Fantastic deal

Here a few more words and phrases to avoid:


  • Deals
  • Cures
  • Free info
  • Free gift
  • For instant access
  • Exclusive deals
  • Crazy deals!
  • Congratulations
  • Free consultation

Now that you know what words to avoid in your emails, consider adding more words that sell. For example, Richard Byan, author of Words That Sell has compiled 6,000 words and phrase that have helped marketers make their copy more sell-able.


Lastly, the key to having a winning campaign is to stay up-to-date with the latest email marketing best practices.


Need help with your next email marketing campaign? We not only sell email lists, we provide graphic design services as well as other marketing services too! Contact AmeriList today at: 1.800.457.2899 for a quote.


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