Pets are an increasingly important part of any family. Close to 70 percent of Hispanic households are pet owners and almost half of those own at least one dog. Most Hispanics prefer to communicate in Spanish so therefore successful marketing in this segment requires not only Spanish language ads, but also themes and images that are culturally relevant to Hispanics. With this data card you can reach Hispanic pet owners with product lines for food and supplies, articles, breeder directories, rescues, pet friendly resorts etc.