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The Affluent Household database is perfect for any marketer who needs to reach America’s wealthiest households. These people’s networth exceeds $1,000,000 and have the income to support their lifestyles. They tend to drive luxury cars and have disposable income to enjoy the finer things in life. This database is assembled by combining multiple sources including Census data, Questionaires, Surveys, Credit Card transaction files, Auto Registration files, drivers license files, Deed and Assessment information. Affluent households are major consumers of a multitude of products and services. This database allows marketers a cost-effective method of reaching the most prosperous households in the country.
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