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AmeriList Acquires Senior Source Mature Market Lists
July 29, 2009 - Pomona, NY - The Senior Source's highly selectable list of 42 million senior households will now be managed by AmeriList, Inc., a full-service database marketing firm.
The acquisition will enable direct marketers to target mature individuals and households, one of the most affluent and robust markets, more effectively than ever. Seniors (50+) are the fastest growing market today, now comprising 37% of the U.S, adult population - and projected to increase to 45% of the population by 2015. According to Senior Magazine Online, seniors account for over 48% of all discretionary purchases and spend over $7 billion annually online.
With a deliverability guarantee of 95%, The Senior Source has long been one of the leading resources for tapping into this robust market segment. Over 20 selects, including gender, head-of-household, household income, home value, products purchased, credit cards, and mail order activity - enable marketers to more effectively optimize their list investment. Ethnic surnames, investment preference, and various lifestyle selects are also available.
The Senior Source Lists has been successfully used with healthcare and pharmaceutical products, diet
supplements, financial, insurance, retirement living, travel, and reverse mortgage offers.
"Along with the consistently proven value of The Senior Source names, comes the one-stop, full-service convenience of partnering with AmeriList," said company president Ravi Buckredan. "We have built our company not just by selling lists, but by providing our clients with profitable marketing wisdom and superior service."
In addition to list management and brokering, AmeriList provides comprehensive design, printing, lettershop, data processing and email marketing and website design services.
For more information, please call 800-882-9930 or visit www.seniorsourcelist.com.
